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Color Wow’s Dream Coat waterproof hair challenge on TikTok

Shoppers are losing their minds over a ‘waterproof’ hair serum that prevents your locks getting frizzy in wet weather

  • Celebrity hairdresser Chris Appleton has worked with JLo and Kim Kardashian
  • He is the global creative director for Color Wow, a US brand created in 2013
  • Chris has used the $61 Dream Coat Supernatural Treatment on celeb clientele
  • Regular customers with unruly locks are turning to it for frizz-free relief
  • TikTok users have been posting videos using the serum with much success 

The celebrity hairstylist behind Kim Kardashian and JLo’s luscious locks has…


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