Phillip Adams, a columnist for The Weekend Australian magazine and ABC Radio National host, says he convinced former chairman Jim Leslie to adopt the tagline in the 1980s and Peter Allen to allow his iconic tune I Still Call Australia Home to become Qantas’ anthem.
However, last week the former advertising guru directed an angry message towards the airline’s boss Alan Joyce demanding they drop his catchphrase due to ongoing scandals involving laid-off staff, cancelled flights, lost luggage and extensive delays.
‘Alan Joyce. You force to repeat myself. I’m the author of ‘the Spirit of Australia’. Then deserved, now tragically inappropriate,’ he wrote to Twitter.
‘My slogan is hereby vetoed. Please remove it from all fuselages, tickets and advertising.’
In a statement to Daily Mail…
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