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Meet the Clif Bar BILLIONAIRES: Couple behind beloved snack set to make $2.9 BILLION with sale

The couple behind the popular energy bar brand Clif Bar are set to earn themselves billionaire status when they sell their company to global food brand Mondelez International for a staggering $2.9 billion.

It was revealed on Monday that Canadian entrepreneur Gary Erickson and his wife Kit Crawford had inked a deal with the company, which also owns British chocolate brand Cadbury, having spent years turning down other offers to buy Clif Bar & Company.  

The multi-billion-dollar deal comes decades after Erickson first began cooking up homemade energy bars in his kitchen with his mom – before bringing wife Crawford into the business to serve as his right-hand woman.  

Clif Bar was first launched by Erickson – a baker, avid cyclist, and former mountain guide – in the early ’90s after he…


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