The couple behind the popular energy bar brand Clif Bar are set to earn themselves billionaire status when they sell their company to global food brand Mondelez International for a staggering $2.9 billion.
It was revealed on Monday that Canadian entrepreneur Gary Erickson and his wife Kit Crawford had inked a deal with the company, which also owns British chocolate brand Cadbury, having spent years turning down other offers to buy Clif Bar & Company.
The multi-billion-dollar deal comes decades after Erickson first began cooking up homemade energy bars in his kitchen with his mom – before bringing wife Crawford into the business to serve as his right-hand woman.
Clif Bar was first launched by Erickson – a baker, avid cyclist, and former mountain guide – in the early ’90s after he…
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