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What happened when influencer Kate Wills was forced to reveal the unvarnished truth

An overflowing recycling bin. A blurry shot of the carpet. A pair of legs on a toilet seat. A traffic jam . . . It’s fair to say that scrolling through my social media feed is pretty bleak. 

There’s not a sunset or an avocado on toast in sight. This is BeReal, a new app which claims to be ‘your chance to show your friends who you really are, for once’. Every day at a different time, users are prompted to snap a photo of whatever they’re doing. 

There are no filters, no hashtags, no likes. There are no retakes, no time to set up or pose. And absolutely no influencers. Instead BeReal, which is currently so popular it’s the most downloaded free app in the UK ahead of TikTok, Instagram and Facebook, is all about encouraging users to be their real selves. No wonder it calls…


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