Jessica Sepel reveals tips and tricks behind launching multimillion dollar vitamin brand JS Health


How a woman who worked at Priceline after graduating high school ended up creating a vitamin empire worth $426million – here are her tips for building a business

  • Clinical nutritionist Jessica Sepel, 32, makes Financial Review Young Rich List 
  • Ms Sepel and co-founder husband ranked in at number 24 for vitamin empire
  • The couple revealed the failure and success to becoming a $426m business 
  • JS Health is now second most stocked vitamin brand in Australian pharmacies


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A woman who once worked for Priceline has revealed the success and failures behind launching her multimillion-dollar vitamin empire.

Clinical nutritionist Jessica Sepel, 32, and her husband, CEO Dean Steingold debuted on the Financial Review Young Rich List with an estimated worth of $426million.

Ranking in at number 24, the couple owes most of their success to Ms Sepel’s wellness blog and app, which paved the way for their vitamin empire JS Health.

Clinical nutritionist Jessica Sepel, 32, (pictured) debuted at no. 24 on the Financial Review Young Rich List with husband Dean Steingold

Clinical nutritionist Jessica Sepel, 32, (pictured) debuted at no. 24 on the Financial Review Young Rich List with husband Dean Steingold

From working at Priceline after school, Ms Sepel’s business is now the second most popular vitamin brand stocked in Australian pharmacies, despite only launching two-years-ago.

The company’s roaring success sees JS Health sell a bottle of vitamins every ten seconds, with plans to expand overseas in the UK, US and Asia.

But it hasn’t always been plain sailing for the entrepreneur, with several failed business ventures, including a healthy cereal brand, leaving the couple to lose out on tens of thousands of dollars.

Ms Sepel and her co-founder husband Mr Steingold (pictured) have detailed their lengthy journey to success

Ms Sepel and her co-founder husband Mr Steingold (pictured) have detailed their lengthy journey to success

Ms Sepel and her co-founder husband Mr Steingold (pictured) have detailed their lengthy journey to success 

At one point, her husband Dean Steingold was forced to give her the blunt reality that it was time to let go of Ms Sepel’s dream as the pair could no longer afford the risk.

However, Mr Steingold told the Australian Financial Review sometimes you need to lose it all when launching into a business.

‘You’ve got to lose every dollar. Then you’re ready to realise how hard it is to create anything,’ he said.

Refusing to give up, in 2018, Ms Sepel struck the big time with one of her ideas – developing a vitamin with an anti-stress and anti-anxiety formulation.

‘I had patients with depression and anxiety, lacking energy, with poor sleep, and I would prescribe them high-dose fish oil, B vitamins, zinc and magnesium and suddenly, they would feel better,’ Ms Sepel told The Australian Financial Review Magazine.

‘I don’t care if it’s placebo or not … I saw results. I just knew I could make them better.’

JS Health is now the second most stocked vitamin brand (pictured) in Australian pharmacies

JS Health is now the second most stocked vitamin brand (pictured) in Australian pharmacies

JS Health is now the second most stocked vitamin brand (pictured) in Australian pharmacies

Ms Sepel says she was discouraged by some to continue on with her dream to break into the vitamin industry and that they were ‘up against giants’.

‘I don’t like the word haters, but there’s so many naysayers and doubters.’ 

But with little money left and vitamin bottles costing approximately $20,000 for 2,000 bottles, the couple put everything into the business, and it proved to be a gamble that paid off. 

Ms Sepel refused to give up her dream of launching a Vitamin range despite a series of devastating business blows

Ms Sepel refused to give up her dream of launching a Vitamin range despite a series of devastating business blows

Ms Sepel refused to give up her dream of launching a Vitamin range despite a series of devastating business blows

Jessica Sepel’s tips for success

1. Back yourself

2. Be cautious of people who overpromise 

3. Accept that life and business will be tough

4. Watch what you post on social media 

5. Move on quickly from backlash 

6. Harness your strengths and work as a team  

The nutritionist now has over 25 individual research-backed vitamin formulas, that target everything from ‘Hair + Energy’ to ‘Skin + Digestion’ and ‘Detox + Debloat’.

Every vitamin is TGA-approved and filled with proven ingredients that treat various ailments, like iodine and zinc for hair and energy levels and turmeric for stress.  

The couple’s glowing success will see them launch a skincare range backed by a trademarked vitamin complex next month. 

A haircare range is also reportedly in the works.



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