Facebook prepares to launch an Australian-only news service for its users Down Under


Facebook prepares to launch an Australian-only news service for its users Down Under

  • Facebook is set to introduce a dedicated news service just for Australian users 
  • Facebook News, a feed containing only news, to be launched by the end of 2021
  • The move comes after the company pulled news across the nation in February 
  • It was restored after the government agreed to change media bargaining code

Facebook plans to introduce a dedicated news product by the end of the year, as executives deny the company tried to intimidate the parliament during the media bargaining code negotiations.

The government agreed to change the code after the tech giant banned Australian users from accessing news.

The social media giant’s vice president of policy for the Asia Pacific region Simon Milner faced questions at a Senate inquiry on Monday about the news ban.

Asked if it was a move to intimidate the parliament, Mr Milner said: ‘Absolutely not’.

Facebook has announced plans to introduce a dedicated news product for Australians users just two months after the social media company banned those Down Under from accessing news content on the site

Facebook has announced plans to introduce a dedicated news product for Australians users just two months after the social media company banned those Down Under from accessing news content on the site 

A raft of other pages including emergency services were netted in the news ban.

‘There were certainly errors in our enforcement for which we’re truly sorry,’ Facebook’s director of policy in Australia Mia Garlick told the inquiry.

The company has not yet been designated under the code and is instead working to sign commercial deals with Australian news companies.

Ms Garlick said there were deals or letters of intent with six news organisations – Seven, News Corp, Schwartz Media, Private Media, Solstice Media and Sky News.

Facebook is talking with other companies in a bid to sign more deals but Mr Milner would not say how many they hoped to strike by the end of the year.

Ms Garlick would not say how much the deals were worth.

Facebook News, a separate feed only containing news,  is set to be launched by the end of this year

Facebook News, a separate feed only containing news,  is set to be launched by the end of this year

Facebook News, a separate feed only containing news,  is set to be launched by the end of this year

‘Historically we’ve paid tens of millions of dollars to publishers and these deals that we’re concluding at present are three-year deals,’ she said.

Facebook is not looking at standard offers for smaller publishers.

The social media behemoth plans to introduce its Facebook News product – a separate feed only containing news – to Australian users by the end of the year.

One of the company’s main gripes over the media code, which would force it to pay for content from Australian news organisations, was that the value it added was not properly taken into account.

Ms Garlick said Facebook users were referred to news websites 5.1 billion times last year, at an estimated value of $407 million.



Source link

Spread the love

Leave a Reply

GIPHY App Key not set. Please check settings

What do you think?

Iraqi troops on verge of recapturing Ramadi from ISIS

Jadon Sancho returns to Borussia Dortmund training after month-long muscle injury