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The $200,000 electric Porsche Taycan is Australia’s bestselling luxury car

A $200,000 all-electric Porsche is Australia’s bestselling upmarket luxury sedan only a month after launching – and comfortably outsells a $50,000 zero emissions Nissan.

In March, 161 Porsche Taycans found a home, with the German turbo sports sedan finally going on sale in Australia in 2021 – two years after production started in Stuttgart.

Despite having a starting price of $190,000, the Taycan outsold the Mercedes-Benz E-Class which managed 155 sales despite prices beginning at $97,000. 

This made the Porsche sedan Australia’s bestselling luxury sedan priced at more than $70,000. 

A $200,000 all-electric Porsche is Australia's bestselling upmarket luxury sedan only months after launching - and comfortably outsells a $50,000 zero emissions Nissan. In March, 161 Porsche Taycans found a home, with the German turbo sports sedan finally going on sale in Australia in 2021 - two years after production started in Stuttgart

A $200,000 all-electric Porsche is Australia’s bestselling upmarket luxury sedan only months after launching – and comfortably outsells a $50,000 zero emissions Nissan. In March, 161 Porsche Taycans found a home, with the German turbo sports sedan finally going on sale in Australia in 2021 – two years after production started in Stuttgart

Green cars in Australia

FULLY ELECTRIC 

Porsche Taycan priced from $190,000: 161 sales

Nissan Leaf priced from $49,990: 41 sales 

PLUG-IN HYBRID ELECTRIC VEHICLE

MG HS priced from $46,990 

Mitsubishi Outlander priced from $51,990

HYBRID

Toyota RAV4 priced from $36,070

Toyota Prius priced from $38,365: five sales 

The Taycan even outsold the Lexus IS which had 148 sales despite starting at $61,500.

This Porsche also outsold Australia’s most affordable all-electric car the Nissan Leaf, which had 41 sales in March despite being priced from $49,990. 

The BMW 3-Series with 567 sales and the Mercedes-Benz C-Class with 364 sales were the only luxury sedans to outsell the much dearer Taycan.

Motoring expert Toby Hagon, the editor of EV Central, said the strong sales for the Taycan had more to do with Covid supply constraints frustrating cashed-up motorists.

‘There was a lot of pent-up demand for that car and its release in Australia was delayed due to Covid,’ he told Daily Mail Australia.

‘I don’t think that’s indicative of its ongoing sales, it’s more the result of 18-odd months of previewing and preorders.’ 

Andrew Banks, the multimillionaire founder of recruitment agency Morgan and Banks who has featured on Ten’s Shark Tank, was among the long line of customers who joined the waiting list.

He took delivery of his white Taycan in February at a Porsche dealership at Alexandria in south Sydney.

The launch event dinner featured Finder co-founder Fred Schebesta and public relations queen Roxy Jacenko.

So far in 2021, 225 Taycans have been sold, with deliveries starting in February. 

Multimillionaire Andrew Banks, the founder of recruitment agency Morgan and Banks who has featured on Ten's Shark Tank, took delivery of his white Taycan in February at a Porsche dealership in south Sydney. The launch dinner featured Finder co-founder Fred Schebesta and public relations queen Roxy Jacenko

Multimillionaire Andrew Banks, the founder of recruitment agency Morgan and Banks who has featured on Ten's Shark Tank, took delivery of his white Taycan in February at a Porsche dealership in south Sydney. The launch dinner featured Finder co-founder Fred Schebesta and public relations queen Roxy Jacenko

Multimillionaire Andrew Banks, the founder of recruitment agency Morgan and Banks who has featured on Ten’s Shark Tank, took delivery of his white Taycan in February at a Porsche dealership in south Sydney. The launch dinner featured Finder co-founder Fred Schebesta and public relations queen Roxy Jacenko

This Porsche also outsold Australia's most affordable all-electric car the Nissan Leaf, which had 41 sales in March despite being priced from $49,990

This Porsche also outsold Australia's most affordable all-electric car the Nissan Leaf, which had 41 sales in March despite being priced from $49,990

This Porsche also outsold Australia’s most affordable all-electric car the Nissan Leaf, which had 41 sales in March despite being priced from $49,990

In March, just 411 all-electric cars were sold, giving them a mere 0.4 per cent market share among the 100,005 vehicles leaving the showroom, Federal Chamber of Automotive Industries data showed. 

With Tesla not included in the official car industries figures, the Taycan made up 28 per cent of all electric car sales.

The Taycan is already overshadowing the $200,000 petrol Panamera, with just one sold in March.

It comfortably outsold the 911, which had 28 sales.

The smaller Boxster had 17 sales while the Cayman had 18 sales.

The Taycan also found more buyers than the Cayenne SUV wagon (37 sales) and the Cayenne coupe (47 sales).

Despite having a starting price of $190,000, the Taycan outsold the Mercedes-Benz E-Class which managed 155 sales despite prices beginning at $97,000

Despite having a starting price of $190,000, the Taycan outsold the Mercedes-Benz E-Class which managed 155 sales despite prices beginning at $97,000

 Despite having a starting price of $190,000, the Taycan outsold the Mercedes-Benz E-Class which managed 155 sales despite prices beginning at $97,000

But the Macan sports SUV with 265 sales was the most popular Porsche.

In August, the Toyota RAV4 SUV made history as the first ever car available as a hybrid to top the sales charts.

Hybrid cars, however, still only have a small 6.5 per cent market share, with just 6,548 sold last month.

Toyota sold just five Priuses in March, compared with 14 a year earlier.

The more affordable Prius V managed just 15 sales, down from 28.

The smaller Prius C, a discontinued model seen in taxi fleets, had zero sales compared with 13 in March 2020.

The Taycan even outsold the Lexus IS which had 148 sales despite starting at $61,500

The Taycan even outsold the Lexus IS which had 148 sales despite starting at $61,500

 The Taycan even outsold the Lexus IS which had 148 sales despite starting at $61,500


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bourbiza

Bourbiza Mohamed. Writer and Political Discourse Analysis.

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