Business is booming for a small car dealership after they implemented a clever new social media strategy to drive traffic.
Southeast Auto Sales at Slacks Creek, in Brisbane’s south, started snapping photographs of proud new car owners with ultra-glamorous female models.
The marketing ploy has seen the family-owned business go from 34 likes and five comments on a Facebook post on February 3, to receiving over 10,000 likes and 29,000 comments just two days later.
But the sales tactic has also sparked controversy online with some users calling out the car yard for objectifying women.
Business is booming for a small car dealership in Queensland after they implemented a clever new social media strategy to drive traffic. Pictured: An ultra-glamorous model and employee, Holly, of Southeast Auto poses for a photo with the owners of a new Toyota Prado 4WD
The marketing ploy has seen the family-owned business (pictured) go from 34 likes and 5 comments on a Facebook post on February 3, to receiving over 10,000 likes and 29,000 comments just two days later
The car yard told Daily Mail Australia the stylish women posing alongside vehicles are actually employees who are part of the dealership’s finance and reception team.
‘It was a 100 per cent accident. Our finance broker Holly and a couple wanted to get a photo together and it just went absolutely viral,’ Southeast Auto Sales owner Nick Grammenos said.
‘It had 4.4 million clicks on that photo in a week. It was mental.’
‘A few of people have been blowing up about it, and I get that, but the girls gave me the photos to post and if they ever want them taken down, then we will take them down.’
Facebook users joked the photogenic team and their ability to lure in customers with their dazzling good looks.
‘Love your work sales and finance! They could sell snow to the Eskimos,’ a commenter wrote.
‘The bloke never stood a chance,’ another said in response to a customer who just purchased a Land Cruiser Prado.
The car yard has been in business for about six years and specialises in commercial vehicles, 4WDs and family cars. Pictured: A customer is snapped with two of Southeast Auto’s employees
Pictured: Three babes and a bloke pose for a photo with a new car at Southeast Auto
The car yard has been in business for about six years and specialises in commercial vehicles, 4WDs and family cars.
One social media user said: ‘Good job guys, you’ve just sent every car yard in a 15km radius out of business.’
Another joked: ‘If they think they can use beautiful women to lure me to sign a debt to buy a car I cannot afford just so they can get a sale for their brand… they’re absolutely right. I want a HiLux.’
Although the reaction has been overwhelmingly positive online, some have criticised the business and lashed out at Facebook users for sexist comments on many of the posts.
‘Maybe she finds the attention flattering, or maybe she’s sickened by the comments,’ one social media user said.
‘Maybe she’s someone’s partner or mother and doesn’t want to be talked about like a piece of meat.
‘Just because everyone else is saying or doing something, that doesn’t make it okay.’
Pictured: A man with a new motorcycle poses for a snap with two of the the sales team’s photogenic staff members
But one of the women in the photos told Daily Mail Australia she doesn’t see what all the fuss is about.
‘Everyone has their own opinion on it, but I don’t feel that way. I don’t feel objectified,’ Holly said.
‘I got a photo with my client and it just went virtual. Any publicity is good publicity.’
But Mr Grammenos says he’s open to the idea of having some handsome males hunks join in on the action too.
‘If it’s all fun and in good spirits, I’m all for it,’ he said.
‘We have actually already had requests for men in photos, so that might be something you’ll see in the future.’
Pictured: A Southeast Auto employee takes a photo with a man whose just bought a new ride